SPX Webinar Series: Webinar #13
"Did Our Strategy Work? Why We Give Wrong Answers to the Right Question"
Date/Time: Wednesday, September 21, 2011 @ 11:30am Central Daylight Time (CDT)
Duration: 1 hour
Presenter: Mark Chussil
Synopsis:
Carol Bartz was hired as CEO almost three years ago to turn around Yahoo. The Board of Directors fired her, by telephone, a few days ago because Yahoo has not turned around. In other words, her strategy failed. Or did it?
We strategists unconsciously, unintentionally, systematically, and repeatedly make mistakes when we ask ourselves whether our strategies worked. The implications are serious, both for our careers and for the performance of our businesses.
This webinar will be controversial and thought-provoking. It may make you laugh, cry, fume, or think, but it will not make you feel bored.
Learning Objectives:
- How we sincerely, carefully, and diligently misjudge the results of strategies.
- Why the issue isn’t about good strategies executed badly or bad strategies executed well.
- How to use a simple conceptual framework to better predict and assess your strategy’s performance.
About this Presenter:
Mark Chussil is Founder and CEO of Advanced Competitive Strategies, Inc. and a 35-year veteran in competitive strategy. He has designed strategy simulators and conducted business war games for dozens of Fortune 500 companies around the world, helping them make or save billions of dollars.
Mark is a highly rated speaker at conferences and in corporate workshops. He has written three books, chapters for five others, and numerous articles, and he has been quoted in Fast Company, Harvard Management Update, The Wall Street Journal, and other publications.
Mark is also a Founder of Benefitics, LLC (which quantifies Social ROI for non-profit organizations) and a Founder of Crisis Simulations International, LLC. He earned his B.A. at Yale and his M.B.A. at Harvard.
Website URL:
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