Enterprise Myopia: Is Customer Value Being Overlooked?
Is your organization’s strategy overlooking the most important stakeholder – your customers? With some simple but elegant changes to the strategic planning process, businesses can avoid committing this cardinal sin. By refocusing business strategy on value creation for the end-customers, organizations can avoid business myopia and blind spots that mask the slow erosion of competitive advantage they may have enjoyed in the past. This article addresses the key challenge of keeping the customer in mind when setting strategic and operational goals and offers concrete approaches to accomplishing customer-centric planning from the business and technology leader’s perspective.
