Where Did "Why" Go?: The Role of Critical Evaluation in Strategic Planning
Why? It is an inquiry we don’t make often enough. “Why?” is the simplest form of a question, yet when it is asked, it cannot help but be thought provoking. “Why”, “what if” and other forms of critical evaluation promote discussion and lead to improvement in our decision-making process. Even so, we all too often elect not to use these words from of our repertoire. Instead, they are often replaced by, “sounds good to me” or some other form of passive acceptance. We should reflect on the importance of this elegantly simple but powerful trigger for critical thinking and make sure we do not allow “why” to become part of a forgotten business vocabulary. This article explores the importance of critical evaluation in strategy planning and asking, “Why?”.
