Breaking Out Of The Box

Human behavior and organizational behavior have at least two major points in common. Both gravitate towards traveling in the same well-worn paths, favoring the feeling of safety that repetition brings over the feelings of anxiety and fear that often accompany change. A second point of commonality is that both humans and organizations can be steered in the wrong direction by subscribing too heavily into “groupthink” (described by psychologist Irving Janis as, “a mode of thinking that people engage in when they are deeply involved in a cohesive in-group, when the members' strivings for unanimity override their motivation to realistically appraise alternative courses of action.”).  Both behaviors can lead to flawed logic and / or incorrect underlying assumptions becoming institutionalized into our way of thinking.

Whether it is a result of groupthink or the result of resisting fresh thinking and new approaches, business strategies do suffer as a consequence of wrong-headed thinking.